About us

GrayScale is the sister concern of a well established group of companies operating in Pakistan since 1953 which have a paid up capital of  $5 Million and an annual turnover of around $50 Million. The company was formulated initially to cater to the growing demands of the local Television, News, Entertainment, Advertising and New Media sectors within Pakistan as well as being a global partner and supplier of Television and Media content from the wider region. In the short years since its creation in 2004 the firm has grown from two individuals and a computer to a fully functioning production company with an extensive outreach of employees, offices, networks and collaborators throughout Pakistan working under a strong administrative and quality conscious management system.

Today GrayScale is focused on developing new business, both local and international, within the Television and Media industries based on its long standing expertise in Programming, Documentaries, Television Commercials, News and Current Affairs Programs, Animation and New Media. The company strives to improve all its areas of business by monitoring and evaluating changes in related technologies and trends. We remain in constant search for strategic business alliance by establishing partnerships and joint ventures with local and international companies to satisfy the needs of the global markets through provisioning of world class products and services.

Strategic Vision:
1. Improve all areas of our business.
2. Monitor and evaluate changes in related technologies.
3. Evaluate the potential for strategic business/industry partnerships.
4. Satisfy the needs of the global market through the provision of world-class products and services.

Our Core Values:
GrayScale believes in straight forward business dealings and is reputed to have credibility, integrity and honesty. We remain committed to excellence and grant utmost satisfaction with an element of human respect to our valued customers.

Corporate Social Responsibility:
To help initiate and facilitate a process of social change through a series of Films, Documentaries, Television Programs and New Media Tools that aim to improve the quality and integrity of Pakistani Society and, in so doing, improve the image of Pakistan in the eyes of the International Community. In this regard GrayScale has positioned itself to be the ideal partner to local and international organizations to help realize their strategic goals and help implementation of their vision for the country